THE IDEA

Wouldn’t it be amazing to provide busy Londoners with places to escape to but without the need for a car, equipment and lots of travel time? Leave work at 18.00 (ish) and be there for 20.00 in the heart of the countryside. Eat locally sourced and prepared food and then wake up to hear the birds singing and the wind in the trees before diving into a breakfast hamper. And so the journey began…

I grew up on the edge of Ashdown Forest (bang in between London and Brighton) and spent my childhood thundering around in a onesie and jumping in as many puddles as possible. After some equally messy teenage years I went to university in London. A degree later and nearly a decade in front of a computer and it was time for a change. The idea for crAve was conceived on the back of a notebook while on a weekend camping trip.

The Herd

How to launch the company quickly… make it mobile! Bertie and Penelope are both vintage Rice Horse Boxes from the 80s and Sally is an early Land Rover Defender Td5. Bertie and Penelope are both being converted into luxury bathrooms and Sally has been transformed into a Heritage Tribute Defender with a nod to the very first Land Rover HUE 166. 

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